Groba
.
/ 2021
From Sao Paulo
based in London
/ UK
.
Artist & Animation Director
Commissions & Experimental work of Airton Groba
.
.
For all inquiries,
drop me a line
I'm a seasoned artist with several years of experience focused on concepts and direction for motion graphics.
My visual universe brings together procedural patterns, hyperreal textures and elements of humanity colourfully and unexpectedly. I’m always trying to explore the endless creative possibilities that exist at the intersection of art, technology and design.
Recent commissions include Adidas, Puma, Apple, Samsung, Magic Leap, Johnnie Walker, Rag & Bone, Off-White and Bobbi Brown, to name a few.
For any inquiries, please, get in touch: hi@groba.tv
ADIDAS TRIPLE BLACK
WOODWORK / AMS
2021
/ Design
/ Animation
I was invited by @woodworkamsterdam to create some style frames and animations for the new film of the Adidas Triple Black Collection.
The collaboration was an excellent opportunity to explore the darkness and different shoes in many different styles and environments. This campaign will be used globally throughout all Adidas touchpoints.
Thanks to the team at WoodWork and studio-A for the great opportunity and creative ride.
You can check the film and credits out here
R&B X MICROSOFT
THE FABRICANT / AMS
2020
/ Art Direction
/ Design
/ CGi
/ Animation
"Digital avatars take a New York City Dreamscape in rag & bone SS21"
In 2020 I collaborated with the film director Ruth Hogben on a commission for Rag & Bone through my friends from The Fabricant. Our challenge consisted of recreating one of the most recognizable icons of New York, it’s fire escapes — that would be a perfect stage for our digital avatar to show the new collection through. I did all visual explorations, creating the style frames and also, camera animations. It was a huge pleasure to work with such a fantastic crew.
You can check the short film SS21 Metamorphosis out here
ADIDAS CONFIRMED
JAM3 / AMS
2021
/ Art Direction
/ Design
/ Animation
I was invited by JAM3 Amsterdam to work on an exciting project for Adidas Originals.
Adidas Confirmed is the brand's app for releasing exclusive products and the best place to get your hands on Adidas high-heat collabs and drops.
My work was to develop art direction, style frames and animations to communicate new drops and the line up with partners such as Pharrell Williams, Jeremy Scott and Kerwin Frost. It was a great experience to work with the JAM3 team and together create several visuals with different styles, all of those wrapped in the 80's vibe.
You can check the film ADIDAS CONFIRMED out here
PIXO
PERSONAL PROJECT
2021
/ Art Direction
/ Design
/ CGi
/ Animation
I must thank my dear friend Buam @turntablism_ART, he is a super talented Scratch DJ. Also, I need to say thanks to the beatmaker @djeanrebeldia. They both worked together to create the perfect track for this piece.
You can check the short film PIXO out here
CHROME EXPLORATIONS
PERSONAL PROJECT
2021
/ Design
/ Illustration
.
JOHNNIE WALKER
ANOMALY / LDN
2019
/ Direction
/ Design
/ Animation
I was commissioned by Whale Amsterdam/Anomaly to direct a series of animations for Johnnie Walker. The foundations to JW motion were based around creating an asset bank of stand-alone looping animations, each using different brand assets. These modular looping assets are then to be stitched together to create Digital OOH videos, end treatments for digital/social or even projections.
Click to see the full project
AYAHUASCA
PERSONAL PROJECT
2021
/ Design
/ Illustration
,
LONELINESS
POSTMODERN SUPERCLUSTER
LAYER LEMONADE / BRA
2020
/ Direction
/ Design
/ CGi
/ Animation
Layer Lemonade is the biggest community of motion design in Brazil and I had the pleasure to create a short piece to be part of their collab in 2020. The briefing was about the current situation around covid19 and social distancing, and what would be our interpretation around this subject when the only possible way to connect with each other has basically been virtual.
COVERED WOMEN
PERSONAL PROJECT
2020
/ Design
/ Illustration
.
OFF - WHITE
THE FABRICANT / AMS
2020
/ Art Direction
/ Design
/ CGi
"What Stars Are You Under"
In 2020 I had the pleasure to work with The Fabricant for OFF WHITE. Using Photogrammetry for the environments I came up with some explorations, creating all style frames.
WOMEN IN FASHION
PERSONAL PROJECT
2020
/ Direction
/ Design
/ Illustration
Exploring women silhouettes standing out the textures, garments, fabrics and hair.
THE RED LAKE
PERSONAL PROJECT
2021
/ Direction
/ Design
/ Illustration
/ Animation
.
DREAM
PERSONAL PROJECT
2020
/ Direction
/ Design
/ Illustration
/ Animation
.
BRAZSIL
PERSONAL PROJECT
2021
/ Direction
/ Design
/ CGi
/ Animation
BRAZSIL is a personal project I created working while I was listening to a lot of Brazilian music, to bring me back the good vibes and memories of the country where I was born.
