Groba

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/ 2021

From Sao Paulo
based in London
/ UK

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Artist & Animation Director

Commissions & Experimental work of Airton Groba

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For all inquiries,
drop me a line

Behance
Instagram
Linkedin

I'm a seasoned artist with several years of experience focused on concepts and direction for motion graphics.

My visual universe brings together procedural patterns, hyperreal textures and elements of humanity in a colourful and unexpected way and I’m always trying to explore the endless creative possibilities that exist at the intersection of art, technology and design.

Recent commissions include Puma, Apple, Samsung, Magic Leap, Johnnie Walker, Rag & Bone, Off-White and Bobbi Brown to name a few.

For any inquiries, please, get in touch: hi@groba.tv

R&B X MICROSOFT

THE FABRICANT / AMS
2020

/ Art Direction
/ Design
/ CGi
/ Animation

"Digital avatars take a New York City Dreamscape in rag & bone SS21"

In 2020 I collaborated with the film director Ruth Hogben on a commission for Rag & Bone through my friends from The Fabricant. Our challenge consisted of recreating one of the most recognizable icons of New York, it’s fire escapes — that would be a perfect stage for our digital avatar to show the new collection through. I did all visual explorations, creating the style frames and also, camera animations. It was a huge pleasure to work with such a fantastic crew.

You can check the short film SS21 Metamorphosis out here

POSTMODERN SUPERCLUSTER

LAYER LEMONADE / BRA
2020

/ Direction
/ Design
/ CGi
/ Animation

Layer Lemonade is the biggest community of motion design in Brazil and I had the pleasure to create a short piece to be part of their collab in 2020. The briefing was about the current situation around covid19 and social distancing, and what would be our interpretation around this subject when the only possible way to connect with each other has basically been virtual.

JOHNNIE WALKER

ANOMALY / LDN
2019

/ Direction
/ Design
/ Animation

I was commissioned by Whale Amsterdam/Anomaly to direct a series of animations for Johnnie Walker. The foundations to JW motion were based around creating an asset bank of stand-alone looping animations, each using different brand assets. These modular looping assets are then to be stitched together to create Digital OOH videos, end treatments for digital/social or even projections.

Click to see the full project

COVERED WOMEN

PERSONAL PROJECT
2020

/ Design
/ Illustration

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OFF - WHITE

THE FABRICANT / AMS
2020

/ Art Direction
/ Design

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MELISSA

CARTEL / BRA
2016

/ Art Direction
/ Design
/ CGi
/ Animation

I was invited by my friend and amazing photographer Rodrigo Braga (aka Maltchique) to create the design for the Sportech CZO sandals campaign. I created all the 3D illustrations for the print ads and a few animations for the promotional video.

Click to see the full project